Case Study

Increasing Waqar's Click Through Rate

Dec 9, 2023

Dec 9, 2023

Introduction

Who is Waqar?

Waqar has 7 Years In Trading, He is a Qualified Dr and Podcast Host. He retired from dentistry upon graduation and he went into trading.

Key Challenges: Understanding Waqar's Struggles

Lack of Visibility

With so much competition on the platform, Waqar found it difficult to stand out in the crowd. He realized that simply producing quality videos wasn't enough to guarantee success.

Creative Blocks

Waqar faced several creative blocks and periods of self-doubt. It was hard for him to keep producing great content and maintain his motivation in the face of disappointing results.

What Waqar and His Team did?

Consistency is Key

Consistency is KeyWaqar realized that to succeed, he needed to produce and publish content consistently. He developed a content calendar and worked tirelessly to adhere to it, even when he felt uninspired.

Quality Trumps Quantity

Waqar shifted his focus to producing high-quality videos, even if that meant reducing his upload frequency. He also invested in better equipment and resources to improve the visual quality of his content.

Collaboration and Networking

Waqar sought out like-minded YouTubers and reached out to them for collaborations. This helped him expand his reach and his audience.

Effective Marketing Strategies

Waqar used social media to promote his channel. He also optimized his videos for search and used keywords, tags, and descriptions to improve their discoverability.

How we Helped him Stand Out?

Packaging of Videos

One main issue Waqar really faced on the Youtube side of things was Packaging.

What exactly falls under packaging?

  • Thumbnails

  • Titles

    What was wrong with his current packaging?
    The thumbnails/titles did not stand out from the other channels in his niche or similar.

(Waqar's Old Thumbnails - Red Arrow)

So What Did We Do?

As soon as Waqar's team reached out to us with needing the help of new thumbnails. We started an analysis on his channel, niche, and specific keywords (he bases his videos on).

What did we learn?

  • What is wrong with his thumbnails now

  • What is working in his niche

  • How we can make unique concepts

    The Results?

    Here are 2 major thumbnails we did for Waqar…and they ALL performed great.


You might be asking…What did we do differently (bedside aesthetics and quality)?

Well we:
- Optimized the thumbnail for his niche (helped him stand out)
- Noted major issues on his previous thumbnails and did not repeat them
- Began A/B testing to see which thumbnails perform the best
and let these screenshots speak as well…

Conclusion:

In conclusion, Waqar's journey involved overcoming challenges such as visibility issues and creative blocks in his trading and content creation career. He tackled these obstacles by prioritizing consistency, focusing on high-quality content, and actively engaging in collaboration and effective marketing.A key aspect of our assistance was the redesign of Waqar's video packaging, particularly thumbnails. Through analysis and optimization, we created thumbnails that not only improved aesthetics but also significantly outperformed previous ones.This transformative approach highlights the importance of strategic planning and adaptability in navigating the competitive landscape of online content creation and trading.