Youtube Packaging Tip:

The title and thumbnail of a video sets the expectations of your video.

If your video is about solving a Rubik's cube...deliver on that expectation.

Nowadays, many creators deliver on a viewer's expectation in the first 5-10 seconds of the video.

You probably noticed... (this feature has been out for a while)...now on YouTube, you hover over the video, and it starts playing.

Don't Deliver? They don't click.

@BrandonVoloch_ does it best. Here's an example of delivering on viewer expectations through the thumbnail to the first 5-10 seconds of the video.

The results?

2.1 Million Views (most popular video on channel)

And he continues to do it and doesn't change what works for him.

———————

This leads me to trust...in the game of youtube, to be exact.

Now, this isn't something you can achieve right away as a creator.

and that's the truth.

BUT, it is something you, as a creator, should start building.

———————
Remember, YouTube is like a game.

Not an easy one.

A simple one.

And for sure it's a hella fun one.