Identify the emotion your content triggers.

The best videos make people feel something

Emotions drive clicks:

• Curiosity: “Wait… how is this possible?”

• Excitement: “I NEED to try this!”

• FOMO: “I can’t miss this trend.”

Match your title and thumbnail to the emotion of your content.

Here are 3 examples:

1. "The Secret That Pros Don’t Want You to Know"

• Emotion Triggered: Curiosity

This title taps into the viewer’s desire for exclusive, insider information.

People are naturally curious about secrets or "hidden" knowledge that could give them an edge. It creates a sense of urgency like, "I need to know this before it's too late."

2. "This 90-Year-Old’s Life Advice Will Blow Your Mind"

• Emotion Triggered: Excitement

The idea of receiving wisdom from someone with decades of life experience creates an emotional hook

Older individuals have a unique perspective that can challenge common perceptions. This intrigues younger audiences

3. "Why Is Everyone Talking About The Good Doctor?"

• Emotion Triggered: FOMO (Fear of Missing Out)

When something is trending, people don’t want to be left out of the conversation.

By using this title, you're asking the viewer, “Why haven’t I heard about this?” or “I need to get in on this!” This triggers the fear of missing out on something important or interesting.

Emotion grabs attention...make them feel it, and they’ll click. That's how you win.