Most creators only track CTR, that's a big mistake...

Let me explain:

CTR and AVD work together and ignoring one will kill the growth of your channel without you even realizing it

1. Low CTR + High AVD = underperforming

• Your content is genuinely good. People who watch it like the content

• But your thumbnail/title isn't doing its job, it's not stopping the scroll and getting the click

2. High CTR + Low AVD = clickbait

• Your thumbnail/title is doing TOO much. It's overpromising what the video delivers. Viewers click, feel misled, and click off in the first 30 seconds or so

3. High CTR + High AVD = the ideal scenario

• Your thumbnail/title makes a promise. Your content delivers on it.

Clicks mean nothing if people click off your video. Match the promise your thumbnail and title make, every single time.